California, USA, August 18, 2026 — A one-off version of Ferrari’s first fully electric car, the Luce, has sold for $40 million at a charity auction, setting a record for the highest price ever paid for a new car at auction.
The vehicle, known as “Chassis 0,” was sold by RM Sotheby’s during Monterey Car Week in California. It was the first production chassis of the Luce programme and had been specially configured through Ferrari’s Tailor Made personalisation division.
The sale price far exceeded the auction’s presale estimate of more than $1.1 million. It also surpassed the previous record for a new car sold at auction, set by a Ferrari Daytona SP3 that fetched $26 million in the previous year.
The buyer was identified as US billionaire and longtime Ferrari collector Herbert A. Wertheim, who had also purchased the Daytona SP3 that previously held the new-car auction record.
Ferrari will donate the entire proceeds from the sale to The Ferrari Foundation, which will use the funds to support educational initiatives in the United States and internationally.
